Client: Supreme Furniture Modular
Systems (SFMS)

Project: Launch of New Office
Furniture Line

SFMS has been a player in the modular furniture business for over 10 yrs providing interior solutions for corporate across north India. With a focus on developing a line of furniture specifically catering to office interior as a plug and play system, SFMS decided to launch a new brand, At Work.

The design of the identity required references to thought processes of green design, also focusing on the contemporary nature of the furniture. In specific, the aspect of “fun at the work place” was the theme. The brand identity reflects the open friendly nature and the playfulness of the designs.

Client: Architect Vistasp and
Associates Project

Project: Brand Rejuvenation

The client approached us to rejuvenate the colour scheme for their identity and to create a system that reflected their current thought processes. The colour scheme and typography was chosen on the basis of the nature of their work and to give a contemporary and stylized feel to the identity.

Client: AMA Hospitality

Project: Brand Reform

The concept of B&B had been established by AMA for over 6 months when they approached us. There were two specific issues that needed to be addressed. The first was to make the brand image more appealing and the second to drive consumers to experience the delights. Our choice of colours, typography and the overall concept was based on an understanding that consumers would think of Bagels and Brownies in their moments of happiness and as treats even in the moments that are not so happy. The easy openness and approachability of the brand is conveyed in the colours of the smiles associated with the logo. The typography was specifically chosen to convey the feeling of unique contemporariness.

Client: Shahwar Hussain

Project: New Brand Launch

Shahwar Hussain is an experienced adventure biker and was interested in setting up biking road trips in north east India. The concept for the identity was developed by ZinkStudio in line with the brand image and the inverted “R” represented the familiar yet the unknown.

Client: Gerry Martin

Project: New Identity Development

Gerry Martin is a noted and world famous wildlife conservationalist in India. He was looking to develop a platform and organization that could do a variety of projects ranging from crocodile and snake conservations to education in the outdoors with children and youth.

ZinkStudio developed the name, the logo, and the entire identity system based on leveraging the name of Gerry Martin.

We also built the strategy for how the brand would progress over the next 2- 3 years.

Client: Karwar Ornaments

Project: Brand Rejuvenation with
Extensions

Karwar Ornaments; a boutique manufacturer of classic silver jewellery, catering to markets like the cottage industry emporium decided to enter the retail space and approached ZinkStudio to do SS brand identity differentiation for their two divisions. Colours were chosen on the basis of the geographic proximity to the sea, and also to show the richness of the classical methods of silver being represented by yellow gold. The unique motif created, symbolic of the traditional inlay designs in silver jewellery of the Karwar region, has been carried across both the divisions. The colours and typography are used to convey the similarity and the source of the design inspirations and yet the differentiation has been carried out in the method of representation.

Client: Rathi Industries Limited

Project: Brand Rejuvenation

Rathi Industries, one of the leading steel manufacturers of steel bars in north India, have been dominant in the market for over 60 years. With a focus on product innovation, they recently differentiated their product under the brand name of Stelmax. In developing the brand identity, our focus was to establish the presence of Stelmax while ensuring the trust of the ‘Rathi’ name continued to exist. The boldness and foundation of the brand was reflected in the chosen typography and the colour scheme was based on the primary colours as a reference to purity and strength.

Client: Venire

Project: Brand Rejuvenation

Venire, in its new avatar, was migrating from being a software systems company to a construction and interior design company. While they wished to continue with the same name for the new service line, they wanted stylization for the logo along with a tagline for the same. Given the dynamic nature of the service offered, we proposed a colour- shift concept for the logo, where based on the seasons the logo was represented in a variety of colours. In addition, special emphasis was laid to develop a tagline that focused on showcasing the philosophy of Venire which was “concept to completion”.

Client: Wishbone

Project: Refresh Brand Identity

Wishbone had been operating adventure and wildlife based learning programs and came to us to establish a stronger presence in the market. It was also imperative to differentiate them from the plethora of other organisations providing the same services. Our aim was to create a strong and bold presence along with a very specific action of differentiation. The typography and the colour scheme symbolize the bold stepping out and the tagline reinforces the experience for the adventurer.

Client: Zila Khan

Project: Launch of a New Service

Zila Khan is a world renowned Sufi singer and the daughter of sitar maestro Ustad Vilayat Khan. Following her father’s traditions Zila Khan was launching UstadGah, a forum for training the lesser privileged yet musically talented children across the world and providing them an opportunity to earn a livelihood. The logo reflects the philosophy behind the thought. The tree of notes denotes the opportunities to learn, experiment and experience music. The bold yet subtle forms in the typography symbolize the contemporary and the traditional thoughts.